There’s no denying the fact that in order to improve your rankings in Google and other search engines, your website needs links. Sure, there are hundreds of other factors that come into play, but many of them are about or surround links from other websites in one way or another. Link build continues to be a huge part of search engine optimization.
Here are some of the factors that you really need to consider if you’re going to undertake the task of building links to your website:
1. Relevancy is the most important thing now
One of the best links you can get is one from a relevant website. Links from within your industry give you the most SEO benefit. This is why you saw a lot of link exchanges amongst industry blogs in the past, but it’s going beyond just that. In content or contexual links that are also relevant have huge impact. If you’re talking about Calgary SEO and you link out to a Calgary SEO Company or if you’re talking about Canada SEO and you link out to a Canadian SEO company – those would be highly relevant and therefore worth a lot.
2. More than just pagerank
In fact, There was so much emphasis put on page rank that Google decided not to update it publicly for over two years. This just stresses the point #1 – more focus should be on relevant websites and links from those sources.